Isa Arfen

London-based womenswear label Isa Arfen was founded in late 2011 by Serafina Sama, following a small collection of summer dresses inspired by the retro glamour of Slim Aarons’ society photographs. Drawing on the canons of Italian style with equal doses of pride and irony, the label is relaxed, feminine and fun, shot through with a touch of aristocratic sensibility. For inquiries into our Isa Arfen Spring/Summer 2017 clothing collection of dresses, tops, blouses, jackets, pants and more, please email 



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